Building the bridge between

Fairtrade consumers and

certified producers


Impact investments in Fairtrade certified smallholder farmer organizations in the Global South

The FairCapital Consumer Cooperative (Fair2C) is a community of impact investors that supports Fairtrade certified producer organizations with financing solutions and helps raise awareness for products with the Fairtrade Max Havelaar mark.  Together, we fund demand-driven investments, play a key role in the implementation of innovative financing solutions and safeguard the economic interests of our members through common action.

We are building a bridge between consumers and Fairtrade certified producers by developing alternative commercial models for better access to financing for Fairtrade certified producers, manufacturers and traders. It is Fair2C’s mission to support projects that enhance the supply of Fairtrade certified products for its members and all responsible consumers.

Fair2C operates independently from Max Havelaar-Foundation (Switzerland).


Case study

Norcafé is a coffee cooperative with more than 450 producers, nestled in the heart of the Peruvian coffee hills, close to the Amazon region.

The small-scale farmer organization is a great example of cross-generational knowledge transfer: its members preserve the coffee cultivation traditions, while at the same time continuously adapting to changing circumstances and new technologies. Since 2016, Norcafé has started exporting containers of specialty coffee internationally. In 2018, the cooperative  was crowned as one of the winners of the Cup of Excellence. As a result of their strong dedication and high-quality coffee, the market has begun to respond positively with increasing demand. Consumers show a willingness to pay higher prices per pound of coffee. However, Norcafé also has an increasing need for financing to deliver on its export contracts.

If you want to know more about Norcafé and the reasons behind our focus on organic and Fairtrade certified coffee cooperatives, please click here.


Your role

Private individuals and organizations can participate in the development and funding of innovative financing solutions for Fairtrade certified producers. Fair2C members purchase at least one share for CHF 5’000 as a long-term investment. 

In collaboration with FairCapital SA, the consumer-controlled cooperative will develop innovative financing solutions for the Fairtrade Max Havelaar ecosystem. FairCapital positions itself as a strategic financial partner of certified producers, offering financing solutions for each stage of their life cycle. To multiply its impact on the Fairtrade value chain, FairCapital continuously seeks to collaborate with strategic partners and other investors.


Christine Hofstetter

Board Member

Christine Hofstetter is a founding member of Fair2C. She has more than 25 years of professional experience in leading Finance and HR positions in European subsidiaries of multinational companies such as TTI Group, Briggs & Stratton, ADP Dealer Services and SFPI Group. She has also been making various impact investments and is an independent money coach.

Christine graduated from Sup de Co Paris with a Master in Economics, including one semester at the University of St. Gallen. She is fluent in English, German, French and Italian.

Daniel Gerber

Board Member

Daniel Gerber is Chief Sustainability Officer at Picard Angst AG and responsible for the ESG Competence Center for the expansion and further development of investment and client solutions with a focus on sustainability, impact investing and data science. Furthermore, he sits on various boards of directors.

He started his career in corporate banking at Credit Suisse. Further positions were in the management of Swisscanto Investment Foundations, at the Zürcher Kantonalbank and most recently in the executive board of Swiss Rock Asset Management. Daniel holds a Bachelor in Business Administration from HWV Bern and a Master in Banking & Finance from FHNW. He is fluent in English, German and French. 

Claudia Hafner

Board Member

Claudia Hafner develops and teaches workshops on sustainable consumption and fair trade in the development policy organization Public Eye. She is committed to Fair2C, bringing to the table her many years of marketing and project management experience in a variety of sectors and corporate cultures (interim management, hotel industry, specialist agency for intercultural addiction prevention and health promotion, retail, logistics, IT, consumer goods). She was also an advertising consultant in a creative agency and her own agency.

Claudia holds a Bachelor in Business Administration from the Hochschule für Wirtschaft in Zurich, a Master in Applied History from the University of Zurich and is an adult educator SVEB. She wrote her master thesis on the history of fair trade. She is fluent in English, French, German and Spanish. 

How to join us?

To learn more about the Fair2C membership, please fill out the below form. We will get in touch with you as soon as possible.

For additional information or to discuss a collaboration beyond membership, please contact FairCapital.


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